Meet Ali.

Walk into your next negotiation
more prepared than ever

Ali is Aligned’s negotiation planning platform for commercial teams, built on the methodology behind $1B in enterprise value.

Start planning

A customer wants 20% off and the renewal call starts in 30 minutes
Ali is building your plan
ContextRead the contract, two emails and your call notes
PlanWalkaway set at 12%. Three trades ready
RehearseRan your opener. Tightened the anchor
Next moveTrade payment terms for price, not discount
Describe the negotiation you're walking into
A customer wants 20% off and the renewal call starts in 30 minutes
Ali is building your plan
ContextRead the contract, two emails and your call notes
PlanWalkaway set at 12%. Three trades ready
RehearseRan your opener. Tightened the anchor
Next moveTrade payment terms for price, not discount
Describe the negotiation you're walking into
Woman looking at a smartphone while leaning on a stone counter
Woman looking at a smartphone while leaning on a stone counter

Turn complex negotiations into clear plans in minutes.

20+ years

of negotiation expertise 

$1Billion+

realized in customer deal value

Built for commercial teams

wherever deals get made

See your plan take shape

Work through the decisions shaping your negotiation while Ali organizes the thinking into a clear strategy.

The situation changed.
Your strategy needs to catch up.

The situation changed.
Your strategy needs to catch up.

A customer asks for a discount, but your supplier introduces a price increase. Internal stakeholders disagree on the approach. Your next conversation is getting closer, and you don’t have hours to prepare.

Ali helps you work through the complexity of any negotiation to understand the risks, and decide the next move.

You leave with a strategy you can confidently use.

Customer asks for 20% offNorthwind · renewal call in 30 min
Just now
Reading the change

If they sign for two years, offer 8%

RiskTheir champion left in March
Customer asks for 20% offNorthwind · renewal call in 30 min
Just now
Reading the change

If they sign for two years, offer 8%

RiskTheir champion left in March

How Ali works

How Ali works

A structured path to a plan you can use

A structured path to a plan you can use

Share the context

Tell Ali what you are negotiating, what has happened and what matters most. Ali asks focused questions about your goals, constraints, relationships and likely pushback.

A customer wants 20% off and the renewal call starts in 30 minutes

Share the context

Tell Ali what you are negotiating, what has happened and what matters most. Ali asks focused questions about your goals, constraints, relationships and likely pushback.

A customer wants 20% off and the renewal call starts in 30 minutes

Share the context

Tell Ali what you are negotiating, what has happened and what matters most. Ali asks focused questions about your goals, constraints, relationships and likely pushback.

A customer wants 20% off and the renewal call starts in 30 minutes

Build your plan

Ali helps you assess the situation, explore options and organize a clear approach. Work through risks, leverage, trade-offs, stakeholders and the sequence of the conversation.

Northwind renewal terms.pdfUploading · 0%
Ask Ali about this deal
Reading your contextAli works through each tool in turn
Terms
Negotiation Type
Objectives
Assumptions
Power
Forces
Pricing
Stakeholders
Alternatives
Trade plan

Build your plan

Ali helps you assess the situation, explore options and organize a clear approach. Work through risks, leverage, trade-offs, stakeholders and the sequence of the conversation.

Northwind renewal terms.pdfUploading · 0%
Ask Ali about this deal
Reading your contextAli works through each tool in turn
Terms
Negotiation Type
Objectives
Assumptions
Power
Forces
Pricing
Stakeholders
Alternatives
Trade plan

Build your plan

Ali helps you assess the situation, explore options and organize a clear approach. Work through risks, leverage, trade-offs, stakeholders and the sequence of the conversation.

Northwind renewal terms.pdfUploading · 0%
Ask Ali about this deal
Reading your contextAli works through each tool in turn
Terms
Negotiation Type
Objectives
Assumptions
Power
Forces
Pricing
Stakeholders
Alternatives
Trade plan

Refine and prepare

Turn the strategy into practical language, pressure-test your thinking and rehearse difficult moments before the real conversation begins.

Rachel Kim · NorthwindRe: Renewal terms for 2027
9:41 AM
We need 20% or we move to another vendor.
Rehearse your reply with Ali
Stronger
You traded instead of conceding. Add a deadline to keep the momentum.

Refine and prepare

Turn the strategy into practical language, pressure-test your thinking and rehearse difficult moments before the real conversation begins.

Rachel Kim · NorthwindRe: Renewal terms for 2027
9:41 AM
We need 20% or we move to another vendor.
Rehearse your reply with Ali
Stronger
You traded instead of conceding. Add a deadline to keep the momentum.

Refine and prepare

Turn the strategy into practical language, pressure-test your thinking and rehearse difficult moments before the real conversation begins.

Rachel Kim · NorthwindRe: Renewal terms for 2027
9:41 AM
We need 20% or we move to another vendor.
Rehearse your reply with Ali
Stronger
You traded instead of conceding. Add a deadline to keep the momentum.

A better approach

for the conversations that matter

Ali creates stronger outcomes for:

Customer renewals

Pricing and scope conversations

Supplier negotiations

Internal stakeholder alignment

Your conversations this week0 of 4 ready
N
Northwind renewalCustomer renewal
Queued
Trade the discount for a two-year term
A
Atlas scope changePricing and scope
Queued
Price the new scope before you agree to it
C
Cascade rate increaseSupplier negotiation
Queued
Ask for the cost breakdown first
F
FY27 pricing floorInternal alignment
Queued
Agree one floor with finance before Friday's call
Your conversations this week0 of 4 ready
N
Northwind renewalCustomer renewal
Queued
Trade the discount for a two-year term
A
Atlas scope changePricing and scope
Queued
Price the new scope before you agree to it
C
Cascade rate increaseSupplier negotiation
Queued
Ask for the cost breakdown first
F
FY27 pricing floorInternal alignment
Queued
Agree one floor with finance before Friday's call

Built for teams

Teams gain a shared structure for preparation, while each person receives support for the live situation in front of them.

Bring Ali to your team

Explore team access, pilots and enterprise deployment.

Talk to us about Ali

Bring Ali to your team

Explore team access, pilots and enterprise deployment.

Talk to us about Ali

Ali is built on the Aligned negotiation methodology —

trusted by Berkshire Hathaway, Samsung, and leading organizations across finance, sports, and more. Twenty years refined. Now adaptive.

Ali is built on the Aligned negotiation methodology —

trusted by Berkshire Hathaway, Samsung, and leading organizations across finance, sports, and more. Twenty years refined. Now adaptive.

Ali is built on the Aligned negotiation methodology —

trusted by Berkshire Hathaway, Samsung, and leading organizations across finance, sports, and more. Twenty years refined. Now adaptive.

Security & AI

Your negotiation strategy stays yours

Your conversations are never used to train AI models, your data stays on US-based infrastructure, and every provider behind Ali holds SOC 2 Type II. See exactly how your data is handled.

See how we protect your data

See how we protect your data

Read our AI Charter

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